My Writings. My Thoughts.

Should Companies have personality tests?

// December 4th, 2009 // No Comments » // Personality, Strategic Marketing

People have personality tests for jobs, after all, personality is the foundation for everything we say or do..

So why should we not have corporate personality tests??

Companies are predominantly collections of people and resources. The company personality as seen by the customer must be similar to the personality of an individual. Ries and Trout would call it positioning, but I think it is far more than this, it is both external and internal. Perhaps a company personality test would show up the failings of the directors and that’s why they hate the idea so much.


Corporate Personality

// December 3rd, 2009 // No Comments » // Strategic Marketing

People have personalities, they are forged by our experiences, upbringing and influences such as our peers and parents. Our personalities influence everything about us. Clothes may make a man, but it is the personality that influences the choice of colour and style.

Companies also have personalities,  Google for example has a different personality to Yahoo, and British Airways has a different personality to Ryan air.


Sugar is Right

// December 2nd, 2009 // No Comments » // News Comment

“Moaning small business owners live in Disneyland” Sir Alan Sugar

The problem is simple, we have created a business environment where we encouraged  people to set up ‘me too’ companies.   We made it easy for people with no entrepreneurial skill to simply leave the company they worked for and set up against them.  The companies eventually fail from the lack of enterprise.

Where is all in innovation gone… companies need to innovate…

Companies who cannot get credit, cannot get credit because their business plans are floored, not because the banks are not lending.

Yes, small companies employ 6 out of every 10 private sector jobs and contribute over half of the UK’s GDP, but they must be sustainable over the long term.  The federation of small business (FSB) needs to educate small businesses of the need to market and be different, not ‘me too’


Murdoch (& Microsoft) vs. Google

// December 1st, 2009 // No Comments » // News Comment

I find this story somewhat bazaar. Even the behemoth that is News Corp. cannot change the internet; what is Murdoch thinking ?

Many think the same way,  they disagree with the buyer power leveraged by the internet and seek to change it, rather than embrace it.  Google understands the internet, it understands that buyers have the power and seeks to fulfil their  needs.  Murdoch is angry that people aren’t visiting his sites, but instead chose to read snippets selected by Google; Google benefits from free news as well as the advertising revenue from banners placed on its news site.

I can understand why Murdoch is angry, Google is gaining at the expense of News Corp, but blocking the news from Google is not the answer.  News Corp must understand why the Google site is more popular than their own.  They must think of creative ways of improving their sites so that visitors actually want to vis it them.  Google is only able to make money because News Corp. has nothing different to any other news website.


First Rule of Holes

// November 27th, 2009 // No Comments » // Strategic Marketing

The first rule of holes is simple; if you are in one, stop digging.

But why do so many companies in trouble continue on the same path as before. If something isn’t working then change it, if something works then seek to build on its success.

Sometimes it is necessary to take a step back, work on the business rather than in it. Think strategically rather than operationally.


Negative Employees

// November 27th, 2009 // No Comments » // Company management

Every company has one; the person who hates their job and likes to tell everyone about it.

We had one until this morning when I finally decided enough was enough.