Archive for Personality

Should Companies have personality tests?

// December 4th, 2009 // No Comments » // Personality, Strategic Marketing

People have personality tests for jobs, after all, personality is the foundation for everything we say or do..

So why should we not have corporate personality tests??

Companies are predominantly collections of people and resources. The company personality as seen by the customer must be similar to the personality of an individual. Ries and Trout would call it positioning, but I think it is far more than this, it is both external and internal. Perhaps a company personality test would show up the failings of the directors and that’s why they hate the idea so much.

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